Rna Distribution, Durban
RNA Distribution has established itself as a leader in the management and distribution of media products within the South African market by understanding the unique requirements of each of its clients, their products and the South African retail environment.
RNA has developed its management and distribution systems over the past 45 years and the experience and knowledge gained is utilised exclusively to maximise the visibility and sales potential of each of the products managed and distributed by RNA. As the market leader, RNA has incorporated all levels required into one comprehensive, efficient service offering aimed at fore filling our client’s sales and distribution objectives. Background: RNA was established in 1964 as the distribution arm of Republican Press, distributing media products to newsagents and supermarkets. In 1975 the business was acquired by Perskor and subsequently expanded the number of third party publications that it distributed. In 1998, when Caxton acquired Perskor, RNA was transformed into a separately managed business unit and it is now one of the largest magazine distributors in the southern hemisphere. Core Business: RNA manages the retail marketing, distribution and merchandising of media products on behalf of local and international clients. These titles are sorted into one of two business units: Local Products: All locally produced magazines Imported Products: Imported magazines, Partworks & Collectables and Imported books
KeywordsSales, Management, International, Books, Distribution, Magazines, Local, Market Leader, Merchandising, South African Market, Retail Marketing, Efficient Service, Media Products, Imported Books, Maximise, Sales Potential, Imported Magazines, Visibility, Media Distribution, Locally Magazines, Magazines Distribution
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