Ellies has trading divisions in all major centres throughout South Africa as well as Windhoek, Gaborone and Maputo.
'Ellies' and 'ElSat' have become household brands and the group continues to expand its product range which now includes audio, telephone and electrical accessories. At present, over half the revenue is derived from the manufacture, import and distribution of TV and video equipment-related products under the 'Ellies' brand. The balance is generated from manufacture, import and distribution of satellite and associated equipment under the 'Elsat' brand.
Ellies listed on the Alternative Exchange of the JSE Limited on 5 September 2007. As the dominant distributor of TV aerials and installation equipment to the retail, furniture, hardware and independent market, Ellies is ideally situated to capitalise on ever-increasing demand for these products in South Africa and to introduce new offerings to its extensive and diversified customer base.
by Gerrit de Jager, 13 March 2013
by Nur Jehaan Holt, 13 May 2013
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